About

---

Natalie de Groot is a fashion designer with a rich cultural heritage that has significantly influenced her unique style and approach to the fashion industry. Born and raised in the vibrant coastal city of Santa Monica, California, she brings a fusion of Californian sensibility and European elegance to her work. Her father is Dutch, and her mother is Moroccan, granting her a diverse cultural background that has shaped her fashion perspective. Natalie’s journey in the world of fashion began in her childhood, where she displayed an innate talent for mixing colors, textures, and patterns. Fresh out of fashion school and armed with a boundless passion for design, she embarked on an exciting journey, launching her eponymous label, Natalie D. Her contemporary women's fashion line made an immediate impact, capturing the hearts of both the fashion elite and the discerning crowd. Natalie D. brought a breath of fresh air to the industry, infusing her designs with a unique blend of innovation and timeless elegance. Natalie has spent over two decades honing her skills in the fashion industry.  Natalie's remarkable ability to merge tradition with innovation has set her apart as a visionary in the fashion world. Her decision to harness the power of artificial intelligence  in her fashion design process has been a game-changer, opening up a world of creative possibilities and enabling her to offer truly one-of-a-kind designs. This combination of human creativity and artificial intelligence has helped her stay at the forefront of innovation and respond to the evolving demands of the fashion industry. By integrating  technology into her design process, she has not only enhanced her creative capabilities but also adapted to the evolving demands of the fashion landscape.